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Formula New Boat Models

Our Formula Showroom

Our History

A family-owned company located in Decatur, Indiana, Thunderbird Products produces the world-renowned lines of Formula Boats. With a long-established philosophy of uncompromising quality in every detail, Formula is recognized as the world’s premier powerboat manufacturer.

What Makes Us Different

We invite you to join the ever-growing family of boaters who experience a REASSURING DIFFERENCE WITH FORMULA. That difference is a result of find-tuned design, authentic craftsmanship and a companywide insistence on excellence. Most of all, it means you’ll enjoy more priceless moments with family and friends each time you boat. The Porter family wouldn’t settle for less and neither should you!

About Us

Through over 60 years in operation, our tradition of excellence has allowed us to surpass the competition and provide our customers with memorable boating experiences. Our core philosophy of intense attention to detail for uncompromising quality makes us a premier powerboat company. We’ve long upheld this philosophy as we continue to create innovative boating models and features.

Since 1976, the Porter family has owned and managed Formula and provided continual improvements to our complete lineup. As lifelong boaters, the Porters recognize the importance of customer-oriented services and responsiveness when addressing concerns. The Porters invite you to experience fine-tuned design and authentic craftsmanship with Formula Boats today.



Cruisers

2024 Formula
500 Super Sport Crossover
2024 Formula
430 Super Sport Crossover
2024 Formula
430 All Sport Crossover
2024 Formula
400 Super Sport Crossover
2024 Formula
380 Super Sport Crossover I/O
2024 Formula
380 Super Sport Crossover OB

Bowrider

2024 Formula
400 Super Sport Crossover
2024 Formula
350 Crossover Bowrider I/O
2024 Formula
350 Crossover Bowrider OB
2024 Formula
330 Crossover Bowrider I/O
2024 Formula
330 Crossover Bowrider OB

Express Cruiser

2024 Formula
350 Crossover Bowrider I/O
2024 Formula
350 Crossover Bowrider OB
2024 Formula
330 Crossover Bowrider I/O
2024 Formula
330 Crossover Bowrider OB

Center Consoles

2024 Formula
387 Center Console Fish
2024 Formula
387 Center Console Sport

Cuddy Cabin

Sports Fishing Boats

2024 Formula
387 Center Console Fish